HereWeGo
September 2, 2026 • 3 min read
Explore the unique Nipo-Brazilian cuisine in São Paulo, where Japanese dishes blend seamlessly with Brazilian flavors.
Introduction to Nipo-Brazilian Cuisine
Nestled among the lush greenery near Avenida Paulista, Aizomê is a Japanese restaurant that embodies the spirit of Brazil. Here, diners can indulge in familiar yet remarkably unique dishes, such as pirarucu fish—a giant freshwater fish from the Amazon, prepared using the saikyo yaki method, traditionally reserved for black cod.
The Founder and Her Culinary Journey
Telma Shiraishi, the restaurant's owner and a third-generation Japanese immigrant in São Paulo, shares, “I can’t simply create a dish that is 100% Japanese without incorporating local ingredients.” Over the past two decades, Shiraishi has guided Aizomê towards a harmonious blend of Brazilian ingredients with Japanese techniques, crafting a culinary style she dubs Nipo-Brazilian.
The History of the Japanese Community in Brazil
The Japanese community in Brazil dates back to 1907, when the two countries signed an agreement allowing Japanese workers to migrate to labor on coffee plantations in São Paulo and Paraná. Today, approximately 2 million Brazilians of Japanese descent reside in Brazil, with the majority living in São Paulo. The Liberdade neighborhood is regarded as the heart of the Japanese community here.
Diverse Culinary Offerings
Since the first Japanese restaurants opened, they primarily served the Japanese community. Aizomê has pioneered the development of Nipo-Brazilian cuisine, featuring both traditional dishes and innovative creations born from cultural fusion. Currently, São Paulo boasts around 3,000 Japanese restaurants, not only concentrated in Liberdade but scattered throughout the city.
From Sushi to Izakayas
Rather than solely serving sushi as before, Japanese cuisine in São Paulo has expanded to include a variety of other dishes. Izakayas, Japanese-style bars, are now becoming popular dining spots. One such establishment is Izakaya Kintaro, which has been welcoming guests since 1993, offering both traditional and modern dishes in a cozy setting.
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Upscale Japanese Restaurants
Kanoê, an elegant Japanese restaurant located along Avenida Paulista, symbolizes the evolution of high-end Japanese dining in São Paulo. It offers an omakase menu featuring meticulously selected ingredients, paired with a layer of tangy sake from Japan, providing diners with a unique and novel culinary experience.
Useful Information for Vietnamese Travelers
To enjoy Japanese cuisine in São Paulo, you may want to consider applying for a travel visa to Brazil. The maximum duration for a tourist visa is 90 days. Flights from Vietnam (Hanoi or Ho Chi Minh City) to São Paulo range from 15 million to 30 million VND, depending on the season and airline.
Brazil is in a time zone that is 10 hours behind Vietnam, so plan your travel schedule accordingly. The currency is the Brazilian Real (BRL), with an exchange rate of about 1 BRL equivalent to 4.5 VND.
Conclusion
São Paulo is not just a sprawling metropolis; it is a melting pot of diverse culinary cultures, particularly the unique fusion of Japanese and Brazilian cuisines. If you are a food lover, this city is undoubtedly an ideal destination to experience its rich and distinctive flavors.
Article referenced and edited from: Condé Nast Traveler
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